Komal Jain & Harpreet Kaur are the brains (and bold energy) behind NOTICE ME.

Founded by two fashion-obsessed women who believe that fun is a form of rebellion, NOTICE ME was born from late-night moodboards, a love for pop culture, and the idea that self-expression should be loud, playful, and personal.

We grew up in a world where “ladies bags” meant beige basics. We decided to flip that narrative. NOTICE ME is our personal style tantrum — and we’re just getting started.

A quiet rebel with a loud imagination, Komal is the creative force behind NOTICE ME. With a background in design and an instinct for turning everyday chaos into something beautiful, she leads the brand’s creative direction — one sketch, one sequin, and one absurdly fun idea at a time. She’s the kind of person who sees a tomato and thinks, “What if this was a handbag?” Her brain doesn’t do boring — and neither do her bags.

Equal parts fashion fanatic and digital hustler, Harpreet lives and breathes e-commerce, content, and all things aesthetic. With a love for bold style and a background in building online brands, she brings the structure, strategy, and scroll-stopping energy to NOTICE ME. She’s the girl who will fix your Insta grid, scout the next trend, and ship your bag — all before her first coffee.

We work with small-batch makers who obsess over details as much as we do. From sourcing high-quality metals, to experimenting with textures like sequins, crochet, resin, and embroidery — we’re constantly pushing the envelope.

NOTICE ME is for the girls who walk in like a plot twist.
The ones who don’t ask for attention — they own it.
For every outfit change, every meltdown, every spotlight moment — we’ve got a bag for your drama.